I-M&Ms, izibiliboco zikashokoledi ezinamekwe ngoswidi, bekuyisiphuzo esithandwayo amashumi eminyaka. Ngemibala yazo egqamile nokunambitheka okumnandi, sebeyinsika emikhayeni eminingi. Kodwa-ke, kusabalele amahlebezi okuthi kungenzeka ukuthi iM&Ms izoshintshwa igama. Kulesi sihloko, sizohlola iqiniso ngemuva kwalokhu kuqagela futhi sixoxe ngokuvela kwe-M&Ms kanyeumshini wokwenza ubhontshisi ushokoledilokho kuyabakhiqiza.
Ukuze siqonde ushintsho lwegama olungase lube khona, ake siqale sihlole umlando we-M&M. Uswidi wadalwa okokuqala ngo-1941 nguForrest Mars Sr., indodana yomsunguli we-Mars Company. Igama elithi "M&M" lisuselwa kumagama okuqala e-Forrest Mars Sr. kanye nozakwabo webhizinisi, uBruce Murrie. Ndawonye, baguqule imboni yamaswidi ngokwakha umkhiqizo oyingqayizivele ohlanganisa ushokoledi negobolondo likaswidi eliqinile.
Ngokuhamba kweminyaka, i-M&Ms isiphenduke into yomhlaba wonke. Bandise ukunambitheka kwabo okuhlukahlukene, okuhlanganisa i-peanut, ibhotela lamantongomane, i-alimondi kanye ne-crispy. Inkampani iphinde yazama ukunambitheka kwe-edishini elinganiselwe kanye nokwehluka kwesizini ukuze ihlinzekele okuthandwayo nokuthandwayo okuhlukile. Kodwa-ke, inguqulo yokuqala ye-chocolate yobisi ehlanganiswe noswidi ihlala iyintandokazi yabalandeli.
Manje, ake sibhekane nokuqagela kwakamuva mayelana nokushintshwa kwegama le-M&M. Yize kube nezingxoxo ngaphakathi kweNkampani ye-Mars mayelana nokwenza kabusha ibhrendi, asikho isimemezelo esisemthethweni esenziwe mayelana negama elisha le-M&M. Kubalulekile ukucabangela ukuthi amagama emikhiqizo aya ekuhlolweni ngezikhathi ezithile, futhi izinkampani zivame ukuhlola izinketho ukuze zivuselele isithombe sazo futhi zihehe amakhasimende amasha. Kodwa-ke, ukushintsha igama lomkhiqizo owaziwa kahle futhi owaziwa kabanzi njenge-M&Ms kuyisinqumo esibalulekile esingadinga ukucatshangelwa ngokucophelela.
Esinye sezizathu ezingaba yimbangela yokuguqulwa kwegama okungaba khona ukuvumelanisa umkhiqizo nezinhlelo zokusimama kwenkampani. Eminyakeni yamuva nje, kuye kwaba nokugxila okukhulayo ekunciphiseni udoti wepulasitiki kanye nokukhuthaza imikhuba eco-friendly. I-M&Ms, njengezinye izinkampani eziningi, bebehlola izindlela zokusimama. Ukushintsha igama kungaba umnyakazo wamasu okukhombisa ukuzibophezela kwabo emvelweni futhi bagqamise imizamo yabo ekuthuthukiseni izindlela ezisimeme zokupakisha kanye nezokutholwa.
Uma i-M&Ms ibingashintshwa igama, ngokungangabazeki izophakamisa imibuzo ethile mayelana nekusasa likaswidi eliyisakhiwo sodumo. Ingabe ukunambitheka nokuthungwa kuzohlala okufanayo? Ingabe igama elisha lingase lizwakale kubathengi ngokuqinile njengelokuqala? Lezi izinto ezibalulekile okufanele iNkampani ye-Mars ibhekane nazo ukuze kuqinisekiswe ukushintshwa okushelelayo nokugcina ukwethembeka kwamakhasimende.
Ngaphandle kukaswidi uqobo, umshini we-M&M nawo udlala indima enkulu ekukhiqizeni lezi zidlo ezidliwayo.Umshini we-M&Miyisimangaliso sobunjiniyela, esiklanyelwe ukumboza kahle ucezu lukashokoledi ngamunye ngegobolondo likaswidi. Inqubo iqala ngokuthi amalenti kashokoledi afakwe emshinini, futhi njengoba ehamba emgqeni wokukhiqiza, ambozwa ngegobolondo likaswidi eliqinile, bese epholishwa ukuze akhanyise isiginesha yawo.
Umshini we-M&M usuguqukile ngokuhamba kwesikhathi ukuze uhlangabezane nesidingo esikhulayo salawa mashokholethi ancibilikayo. Intuthuko kwezobuchwepheshe ivumele amazinga okukhiqiza asheshayo kanye nokulawulwa kwekhwalithi okuthuthukisiwe. Imishini ifakwe izinzwa ezithuthukisiwe nezinhlelo ezizenzakalelayo zokuqinisekisa ukunamathela okungaguquki nokufana, okuholela ku-M&M ephelele ngaso sonke isikhathi.
Ngaphandle koshintsho lwegama olungase lube khona, kunento eyodwa eqinisekile: I-M&Ms izoqhubeka nokuba wuswidi odumile futhi othandwayo emhlabeni wonke. Kungakhathaliseki ukuthi badlala igama elisha noma cha, inhlanganisela emnandi kashokoledi kanye negobolondo likaswidi iyohlale iletha injabulo kubantu babo bonke ubudala. Njengoba silindele ngokulangazela noma yisiphi isimemezelo esisemthethweni esivela ku-Mars Company, kuphephile ukusho ukuthi i-M&Ms izohlala iyisidlo esiyintandokazi ezizukulwaneni ezizayo.
Isikhathi sokuthumela: Aug-16-2023