I-M&M's, izingcezu zikashokholethi ezinemibala enemibala egqamile, bekuyisidlo esithandwayo amashumi eminyaka. Enye yezinto eyenze i-M&M yaduma kakhulu ngabalingiswa babo abakhumbulekayo nabathandekayo, abaziwa ngokuthiM&M Spokescandies. Laba balingisi, ngamunye onobuntu obuhlukile nokubukeka, badlale indima ebalulekile emikhankasweni yokuthengisa yomkhiqizo. Kodwa-ke, ngokuhamba kweminyaka, kube nezinguquko ekumeleleni kwalaba balingisi, okushiya abaningi bezibuza, "Kwenzekani ku-M&M Spokescandies?"
Ukuze uqonde ukuvela kwe-M&M Spokescandies, kubalulekile ukubheka emuva emlandweni wabo. Omaskandi bokuqala be-M&M, Abomvu Nokuphuzi, bethulwa ngo-1954. Obomvu, umholi ozithembayo, kanye noYellow, i-goofball ethandekayo, baba izintandokazi ezisheshayo phakathi kwabathengi. Izingxoxo zabo ezihlakaniphile nezihlekisayo ezikhangisweni zathatha izinhliziyo zezigidi, zakha ukuxhumana okuqinile ngokomzwelo nomkhiqizo.
Njengoba iminyaka yayihamba, i-M&M yethula ama-Spokescandies engeziwe kule ngxube. Laba balingisi abasha bahlanganisa Okuluhlaza, i-M&M yesifazane ehlakaniphile futhi ezethembayo, i-Orange, i-M&M ekhathazekile nexakayo, kanye noBlue, i-M&M epholile nenesizotha. Laba balingisi balethe ukuhlukahluka futhi banweba izinhlobonhlobo zobuntu ngaphakathi komkhiqizo we-M&M.
Kodwa-ke, eminyakeni yamuva nje, kube noshintsho ekumeleleni kwe-M&M Spokescandies. Ushintsho oluphawuleka kakhulu lwenzeka ngo-2012 lapho uhlamvu Oluluhlaza lukhishwa okwesikhashana ezikhangisweni. Lesi sinqumo sasusa igagasi lokukhathazeka nokuqagela kubalandeli. Abaningi bebezibuza ukuthi ngabe ukungabikho kukaBlue kwakuhlala unomphela noma kunesizathu esijulile soshintsho.
Iqiniso liwukuthi, ukunyamalala kukaBlue, njengamaqhinga amaningi okuthengisa, kwakuyisu elihle. I-Mars, Incorporated, inkampani engumzali yeUswidi kashokoledi ka-M&M, bebefuna ukudala ukulangazela futhi benze i-buzz ezungeze ukuthengisa kwabo kwe-Super Bowl XLVI. Ukungabi khona kukaBlue kulo mkhankaso kuholele ekutheni abuye ngempumelelo njengoba abalandeli bebemlindele ngabomvu ukubuya kwakhe. Lokhu kunyakaza kubonise amandla kanye nomthelela walaba balingisi benganekwane ababambe phezu kwabathengi.
Olunye ushintsho oluthinte i-M&M Spokescandies ukwethulwa kwe-edishini elinganiselwe noma abalingiswa besizini. I-M&M's izame imikhankaso enetimu eyahlukene, efana ne-Halloween, uKhisimusi, ngisho nokusebenzisana namamuvi afana ne-"Star Wars." Laba balingisi be-edishini ekhawulelwe, nakuba kungokwesikhashana, bengeze injabulo nobusha kumkhiqizo we-M&M.
Ngokungeziwe emikhankasweni yokumaketha, i-M&M Spokescandies yenza ukubonakala ngezikhathi ezithile ezinkundleni zokuxhumana. Banama-akhawunti abo ezinkundla zokuxhumana azinikele, lapho baxhumana khona nabalandeli ngokuqukethwe okuhlakaniphile nokudlalayo. Lokhu kusebenzisana nabathengi kusiza ukugcina abalingiswa behambisana enkathini yedijithali lapho inkundla yezokuxhumana idlala indima ebalulekile kumasu okuthengisa namabhrendi.
Ngenkathi ama-Spokescandies e-M&M athuthukile ngokuhamba kweminyaka, ukuduma kwawo kuhlala kunjalo. Lezi zinhlamvu seziphenduke izithonjana zamasiko, ezinempahla eningi ethengiswayo, okuqoqwayo, ngisho nezingubo zokugqoka ezitholakalayo ukuze zithengwe. Baye badlula indima yabo njengama-mascot futhi baye baba ingxenye yesiko elithandwayo.
Eminyakeni yakamuva, uhlobo lwe-M&M luphinde lwahlola izindlela ezintsha zokuxhumana nabathengi ngokwethula umshini wokwenza i-M&M. Lo mshini uvumela abathengi ukuthi benze i-M&M yabo ibe ngeyakho ngokukhetha imibala, imilayezo, ngisho nokwengeza izithombe ukuze bakhe umkhiqizo ohluke ngempela. Umshini Wokwenza i-M&M ungena esifisweni esikhulayo sabathengi sezinto eziqondene nawe, okuwenza ube isengezo esibalulekile kuphothifoliyo yomkhiqizo.
Ngokuqondene nekusasa le-M&M Spokescandies, isikhathi kuphela esizosho. Kungenzeka ukuthi i-Mars, Incorporated izoqhubeka nokukhulisa ukuthandwa kwalaba balingisi ukuze idale imikhankaso yokukhangisa ehehayo. Umshini Wokwenza I-M&M, nezinketho zawo zokwenza ngokwezifiso, ungase unikeze izindlela ezengeziwe ukuze umkhiqizo uhlole. Ngokwakheka kwezwe okuhlala kushintsha kokukhangisa nokuthandwayo kwabathengi, kuzojabulisa ukubona ukuthi i-M&M iqhubeka kanjani nokujwayela futhi iguqule ama-Spokescandies ayo athandwayo.
Sengiphetha, iM&M Spokescandiesbaye baba nezinguquko ezihlukahlukene kuwo wonke umlando wabo. Kusukela ekwethulweni kwabalingiswa abasha kuya ekususweni kwesikhashana kwabakhona, lezi zithonjana zikaswidi eziqanjiwe zihlala ziyingxenye ebalulekile yesu lokumaketha le-M&M. Ukwethulwa komshini wokwenza i-M&M kuphinde kwengeza isici esisha kumkhiqizo, okunikeza abathengi ithuba lokwenza i-M&M yabo ibe ngeyakho. Yize izinguquko zingenzeka, i-M&M Spokescandies iyaqhubeka nokubamba indawo ekhethekile ezinhliziyweni nasezingqondweni zabathengi, iqinisekisa impumelelo eqhubekayo yomkhiqizo we-M&M.
Isikhathi sokuthumela: Aug-04-2023