I-M&Ms, izibiliboco zikashokoledi ezinamekwe ngoswidi, zijatshulelwe izigidi zabantu emhlabeni wonke amashumi eminyaka. Seziyinsakavukela umchilo wesidwaba kumabhayisikobho, ezindlini zamaswidi, nasezikhwameni zokukhohlisa. Kodwa wake wazibuza ukuthi yini laba ababili uNkszM&Ms uswidi kashokolediimele? Kulesi sihloko, sizohlola umlando kanye nokubaluleka kwalezi zinhlamvu ezimbili futhi sihlole umhlaba othakazelisayo we-M&Ms.
Imvelaphi ye-M&Ms ingalandelelwa emuva ekuqaleni kwawo-1940, phakathi neMpi Yezwe II. UForrest E. Mars Sr., indodana yomsunguli we-Mars, Inc., wabona amasosha eMpini Yombango YaseSpain edla ubuhlalu bukashokoledi obuncane obumbozwe igobolondo likashukela ocwebezelayo, obuvimbele ushokoledi ukuthi ungancibiliki. Igqugquzelwe yilokhu kuqaphela, i-Mars yakha inguqulo yayo yalobu buhlalu bukashokoledi, ayibiza ngokuthi i-M&Ms, isifinyezo se-'Mars & Murrie's.'
Laba ababili oNksz in M&Ms bamele izibongo zosomabhizinisi ababili ababa nesandla ekudaleni lesi siphuzo esidumile.I-'Mars' ku-M&M ibhekisela ku-Forrest E. Mars Sr., kanti i-'Murrie's' imele u-William FR Murrie, umongameli we-Hershey's, owayenengxenye engu-20% ku-M&Ms venture. Ubambiswano phakathi kwe-Mars noMurrie luvumele ukukhiqizwa kwe-M&Ms ukuthi kwenzeke kusetshenziswa ushokoledi ka-Hershey, isithako esibalulekile esinikeza uM&M ukunambitheka kwabo okuhlukile.
Kodwa-ke, ukuhlangana phakathi kukaMars noHershey akuzange kuhlale isikhathi eside. Ngasekupheleni kwawo-1940, iMars yathenga isiteki sikaMurrie enkampanini, ngaleyo ndlela yaba yedwa umnikazi we-M&M. Lokhu kuhlukaniswa kwaholela ekushintsheni okukhulu kweresiphi yeUmshini wokwenza ubhontshisi kashokholethi kaM&M. I-Mars ithathele ushokoledi ka-Hershey esikhundleni sakhe ngenhlanganisela yakhe kashokoledi yokuphathelene, esasetshenziswa nanamuhla. Lolu shintsho aluqinisekisanga nje kuphela ikhwalithi nokuvumelana kokunambitheka kwe-M&Ms kodwa futhi luvumele i-Mars ukuthi ilawule zonke izici zenqubo yokukhiqiza.
Kuyo yonke iminyaka, i-M&Ms ibe nezinguquko ezimbalwa, okuhlanganisa ukwethulwa kwezinambitheka ezintsha, imibala, nezinhlelo ezikhethekile. Izingcezu zikashokholethi ezinoswidi zitholakala ngemibala eminingi egqamile, ngayinye imele ukunambitheka okuhlukile. Imibala yasekuqaleni yayihlanganisa onsundu, ophuzi, osawolintshi, oluhlaza okotshani, obomvu, no-violet. Kodwa-ke, iphalethi yombala inwetshiwe ngokuhamba kwesikhathi ukuze ifake ama-shades engeziwe afana noluhlaza okwesibhakabhaka neminye imibala ye-edishini ekhawulelwe yemikhosi yesizini.
Impumelelo ye-M&Ms ayikona nje kuphela ekunambithekeni kwayo okujabulisayo kodwa futhi nasemasu ayo okumaketha ahlakaniphile. Lo mkhiqizo waziwa ngezimakethe zawo ezikhumbulekayo nezihlekisayo ezinezinhlamvu ze-anthropomorphic M&Ms, ezethulwa ngeminyaka yawo-1990s. Laba balingisi, abafana ne-Red ethandekayo ne-Goofy Yellow, bahehe izethameli emhlabeni jikelele. Izingxoxo zabo ezihlakaniphile nezigigaba ezinonya seziyingxenye ebalulekile yesithombe somkhiqizo we-M&Ms.
Eminyakeni yakamuva, i-M&Ms nayo yamukele ukuthuthuka kwezobuchwepheshe. Isibonelo esiphawulekayo umshini we-M&M, idivayisi ethengisayo ekhipha ama-M&M enziwe ngokwezifiso ngemilayezo yomuntu siqu, izithombe, noma amalogo. Le mishini ivumela abathengi ukuthi badale izipho ezihlukile ngempela nezenziwe zaba ngezakho noma izinto zokuphromotha. Kungakhathaliseki ukuthi usetshenziselwa imishado, imicimbi yezinkampani, noma njengesikhumbuzo, umshini we-M&M usuphenduke ukuheha okudumile ezindaweni ezihlukahlukene.
IUmshini we-M&Misebenza ngokusebenzisa ubuchwepheshe bokuphrinta obuthuthukisiwe ukuze uphrinte uyinki odliwayo ngokuqondile egobolondweni elimbozwe uswidi le-M&M ngayinye. Umshini ungakhiqiza izinkulungwane ze-M&Ms yomuntu siqu njalo ngeminithi, unikeza indlela esheshayo nephumelelayo yokudala ukuphatha okungokwezifiso. Ngaphezu kokwenza kube ngokwakho, umshini we-M&M unikeza nohlu lwezinketho zokunambitheka nemibala, okuvumela amakhasimende ukuthi akhe inhlanganisela ephelele ukuze ivumelane nalokho akuthandayo.
Ukwethulwa komshini we-M&M kuyiguqule indlela abantu abasebenzisana ngayo nalolu hlobo lukaswidi oluthandwayo. Ayikhulisanga nje kuphela amathuba okwenza kube ngokwakho kodwa futhi ikhombisa ukuzibophezela komkhiqizo ekusunguleni izinto ezintsha kanye nokuhlangabezana nezidingo eziguqukayo zamakhasimende alo. Umshini we-M&M uwubufakazi bokuduma nokuvumelana nezimo kwe-M&Ms emakethe yokuncintisana yamaconfectionery.
Sengiphetha, labo Nkosazana ababili ku-M&M bamele i-Mars kanye noMurrie, osomabhizinisi ababili ababambe iqhaza elibalulekile ekwakhiweni kwalesi siphuzo sikashokoledi esidumile. I-M&Ms ishintshile isuka kuswidi elula efakwe ushokoledi yaba yinto yomhlaba wonke, enokunambitheka kwayo okuhlukile nemibala egqamile eheha abathandi bakaswidi emhlabeni wonke. Ukwethulwa komshini we-M&M kukhombisa futhi ukuzibophezela komkhiqizo ekusunguleni izinto ezintsha kanye nokwaneliseka kwamakhasimende. Ngakho-ke ngesikhathi esilandelayo lapho ujabulela idlanzana le-M&M, khumbula umlando nobungcweti balokhu kudla okumnandi.
Isikhathi sokuthumela: Aug-08-2023